"I took a huge risk creating the MAXX line. At the time, traditional, smaller ring gauge cigars were en vogue. As an innovator, I wanted to buck the trend. My challenge was to create a line of large cigars with maximum flavor and satisfaction at a great value. For MAXX to be a success, the flavor needed to wow the palate. By using tobaccos from five different countries in a large format cigar, I was able to create balance, sweetness and complexity. Sometimes, bigger is better."